On Sustainability

People start businesses for a few reasons 

  • Solve a problem

  • Sell a service or product that they’re talented with

  • Meet a consumer demand

We are all consumers - We direct the kind of businesses people start and what they sell.  As consumers, we have a lot of influence. 

I personally struggle with the current status of the fashion industry. A lot of pollution and waste, for what? I feel like we could do better. So, I’m curious, is it possible to spend money on fashion that is both attractive, affordable and good for the environment? My friend Caroline thinks so. 

Today I speak with Caroline Dowling, owner of Chosen Boutique in Charlotte, North Carolina on pursuing sustainability. Caroline has married her two personal passions together, fashion and a desire to elevate sustainable brands, often with a give back mission. I hope you learn a little something about sustainability in fashion and why that’s important. Maybe our conversation will even inspire you in some way to become a little more interested in creating sustainability in your own wardrobe. Enjoy!  

High Points:

  • Discussion around how Caroline initially became interested in sustainable fashion and brands with a give back mission

  • Nature of trends and building your own long lasting look & style so that trends coming and going don’t matter as much in your own wardrobe

  • Concerns with fast fashion and how this is shifting today

  • What to look out for when trying to support sustainable brands

    • Where they’re made

    • What they’re made of

  • We discussed how Caroline navigated COVID 19 shutdown and how the community of Charlotte rallied around her

Please check out Caroline’s store if you’re ever in Charlotte or follow her on social media to follow, shop and support the brands she elevates in her store.

Store Website: Chosen Boutique

Store Instagram: Chosen Charlotte

Ivey Baker